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The Fisherman’s Wharf Community Benefit District (FWCBD) unveiled a new district Retail Strategy for the 30-block historic San Francisco waterfront neighborhood. The Strategy is a renewed effort to strengthen the district’s commercial mix, celebrate the area’s fishing industry, and create new interest in the area from both local residents and visitors. The comprehensive document focuses on business, entertainment, appearance, safety, marketing, and the public realm. A year-long collaboration between FWCBD staff, Seifel Consulting, lowercase productions and the Retail Strategy Task Force, the Strategy comes packed with statistics and input from visitors and local stakeholders---including businesspeople and approximately 6,000 neighborhood residents. The Strategy examines opportunities and challenges facing the District, and concludes with recommended action steps, with a particular focus on priority actions for the next two years.
Founded by businesses and property owners in the Fisherman’s Wharf neighborhood in the mid-2000s, FWCBD has worked tirelessly to foster relations between City agencies and the District neighborhood and community groups. A 501(c)(3) non-profit organization, FWCBD is funded through an annual property assessment on the land side and a gross sales assessment on the Port side.
The Historic Fisherman's Wharf District is home to Pier 39, Ghirardelli Square, Anchorage Square, the National Maritime Museum, Historic Hyde Street Pier, breathtaking views of the Bay, Alcatraz, and so much more. The Retail Strategy report is available at fwretailstrategy.com (also here). (See more buzz on the Retail Strategy at SF Biz Journal, ABC News, Hoodline, and PRWeb.)


The Fort Mason Center for Arts & Culture (Fort Mason) is a nonprofit historic center located along San Francisco’s northern waterfront in the Golden Gate National Recreation Area. More than 20 nonprofit and arts organizations are permanent residents of Fort Mason, including the Pulitzer Prize-winning Magic Theatre, the well-established Cowell Theater and the internationally acclaimed Greens Restaurant. 

Located in the beautifully renovated Pier 2, the San Francisco Art Institute (SFAI) is Fort Mason’s newest tenant. Working in close collaboration with Fort Mason, SFAI reinvented a 67,000-square-foot space on Pier 2 that includes more than 160 art studios for students, faculty and visiting artists, as well as 3,300 square feet of newly created public exhibition space that adjoins the existing Cowell Theater.

To celebrate its new Fort Mason Campus, SFAI held a series of grand opening events in November 2017 and commissioned artists to share new works to celebrate the new building over the next year. SFAI alum and faculty Alicia McCarthy (BFA 1994) kicked off this series with a beautiful mural of interwoven color, energy, and gesture—visible throughout the entire space and shown near the top of the accompanying photo from SFAI’s grand opening. 

Seifel Consulting gratefully acknowledges SFAI, Fort Mason and the LAI Golden Gate Chapter for hosting an event in Fall 2017 to showcase the renovation of Pier 2, which was led by William Leddy and Marsha Maytum, founding Principals at LMS Architects who creatively designed Pier 2’s sustainable renovation. We also had a wonderful time at SFAI’s grand opening celebration meeting the talented array of SFAI students and faculty who exhibited their art works throughout Pier 2.


The transformation of San Francisco’s waterfront, and the many exciting opportunities and challenges it presents–was the focus of Leadership California’s July 20th afternoon program. As part of their yearlong California Issues & Trends Program (CIT), women leaders from across California gained insight from San Francisco women who are leading major development projects along the waterfront.

Rebecca Benassini from the Port of San Francisco started the presentation by providing an overview of the catalytic projects stretching from north to south along the City’s seven miles of waterfront. Nadia Sesay of the Office of Community Investment & Infrastructure (OCII) described the innovative public private partnership that OCII is undertaking with Five Point at Hunters Point Shipyard and Candlestick Point (The Shipyard). Ivy Greaner of Five Point described the key development components of both The Shipyard and Treasure Island that Five Point is currently implementing. Anne Taupier of the Office of Economic & Workforce Development described the key negotiating principles that have provided the framework for innovative public private partnerships at Mission Rock, Pier 70 and HPS/CP to enhance transit access, create housing affordable to a broad range of local residents and workers and provide new parks, artist studios, maker space for local artisans, and small business and employment programs for local residents along the southern waterfront. Libby Seifel, an alumna of the Leadership California program, moderated the panel and led an interactive discussion on lessons learned and best practices regarding on how to create successful public private partnerships that transform communities while addressing key community goals. OCII staff then led CIT women on a dynamic tour of the new neighborhood that is being created at The Shipyard.

Leadership California is a network of accomplished women who are dedicated to advancing the leadership role that women play in impacting business, social issues and public policy. The CIT Program brings together a diverse group of women from a broad range of sectors, ethnicities, regions and professional backgrounds.